Mobile Video Games

We represent gamers coerced to spend money on “free-to-play” schemes.

Free-to-play games make their money from a small number of users who spend heavily. Companies know this and design their games accordingly. Prices may be quoted in gems or gold rather than dollars, so a purchase never quite registers as money. False discounts might be measured against “values” the itemse never had. Timers manufacture urgency. The odds on randomized packs go undisclosed.

Developers design these games to be addictive. Some gamers have spent tens of thousands of dollars, or more. We bring class actions and mass arbitrations against the developers on theories of false advertising and unfair business practices, and we pursue those claims individually and at scale where a game’s terms compel arbitration.